I like it because it looks purddy.
I've associated it with the different twist rates in CAT 5 & CAT 6.
The benefit Is that the twists in the wire cancels the magnetic coupling, EMI/EMC.
Whether or not it does the same for speaker wire, I'm not 100% sure, just figured it couldn't hurt.
It works well in a bachelor pad. Did I mention the babes love it?