I agree with what has been said, bass should be felt and not heard and most store bought subs all you are hearing is distortion (that crackling sound after an explosion) while with SVS you don't hear it all, but feel it and what you do hear is deep and well controlled. Years ago I had a Sony sub 10" with 250 watt amp and trust me my SVS NSD 12/2 not only blows it away it makes that Sony cry and whimper.
As mentioned you may have the sub in a null void which is understandable, when I got my SVS I placed it in front and got no bass in back (where I sit) so I placed it in back and got no bass up front (seems the shape of my room in the only two places I could fit a sub where the only two places that created null voids on opposite sides of the room, so I bought powered towered (DefTech BP7001s with built in subs) and placed those up front, placed my SVS in back and now I get more bass than I can handle (also have it sitting on a Gramma pad also helped with all the shaking going on in the room. In fact I used to have the gain on the Sony set at 9, my SVS has never gotten above 3 because it is far too powerful above that level.
You should try different placements of the sub or in my case buy a second sub to cancel out the null voids. And again deep bass should be felt and not heard.