I don't use Twitter and I think it is stupid. However, I think Ford is doing some really cool stuff lately. The Twitter thing is kind of useless but that isn't the whole story. Ford is building a platform on their Sync technology which will allow developers to add functionality. I think Ford has seen the light and is really turning things around. I saw their stuff at the Seattle Auto Show and for the first time in memory I was actually very impressed with their products. The new Taurus SHO is a very slick looking car with impressive specs to boot. I wish they'd just drop the Taurus name.
Sync is awesome. I wish I had it in my Mazda.