LOL!
This is awesome. Just awesome.
See, here's reality: I am never going to pay the retail asking price for Blu-ray movies - they are WAY too high. I'm pretty happy to rent/rip/return using Zip.ca (Canadian version of Netflix). As it is, I'm paying $2.50 per rental disc and basically $4.50 in hard drive space; so I am basically willing to pay $7 to have a copy of any Blu-ray movie. I've said it time and time again: if I could walk into any retailer and see that every single Blu-ray movie on the shelf had a sticker price of somewhere between $6.99 and $8.99, I would just buy every Blu-ray movie I have any interest in keeping. But when the stickers all say $29.99? No thanks.
So what makes the studios more money? Me buying 3 movies a week for $7 each, or me rent/rip/returning 3 movies a week?
Now, with this move, the studios obviously think that I will stop rent/rip/returning Blu-ray movies. And they are partially correct - I do not want gimped rental versions taking up valuable and costly space on my hard drives. I would gladly, GLADLY go out to the stores and buy the legitimate "for sale" versions if they cost $6.99-$8.99. But that ain't happening either.
No sir, the reality is that if I can't buy the "full" version for - what I consider to be - a fair price, and I also cannot rent/rip/return because the rental versions are all gimped, I am left with the only viable option, which is to download .ISO rips off of the internet!
THAT is what the studios can't seem to wrap their greedy, stupid minds around. Taking stuff away from consumers doesn't make us go out and pay more; it pushes us even harder and faster towards piracy!
The rental stores are already hurting - BAD. Having gimped versions for rental and "previously viewed" sales is only going to hasten the demise of the rental store business. If Netflix (Zip) and RedBox also wind up being hamstrung by these "less than" versions, all it really means is that more and more people will flock to bittorrent, not the stores.
Get it through your heads, Hollywood: movies just aren't worth $30 a piece! Instead of trying to squeeze consumers so hard; instead of jacking up ticket and disc prices; instead of making the streaming versions cost $7 and only last for a 24 hour window; instead of being so damn greedy; why don't you just learn a little humility and maybe start bringing your budgets under control?
Piracy is the greatest thing to ever happen to the "free market" because it actually forces fair prices and supply-and-demand to function as it should. Piracy is a wonderful tool on the side of consumers. It allows us to truly dictate what we are willing to pay for a product. It allows us to tell the studios what we believe is a fair price.
Just look at the music industry. It's not as though we don't have the option to easily download songs for free. But a huge number of us CHOOSE to pay about $1 per song because we actually WANT to pay the artists and the producers and the engineers for their work. It's just that we didn't want to pay $16 for a CD that only had 1 or 2 good songs on it!
Movies are the same way. We are willing to pay SOMETHING. For me, it's $7-$9 for Blu-ray quality with its FULL feature set. Put every Blu-ray movie on the shelf for $7-$9 and I WILL buy every disc that I have any interest in owning. I already pay $7, but all of that is going to Zip for a rental and some company that makes hard drives. Wouldn't you rather have my $7, Studios?