Yes. They are SM (service menu) offsets (color). Typically, gor a long time, pretty much everyone would tell you to stay away from these SMs because if you don't know what you're doing, and meddle around, you can actually destroy the TV.
These days, with so many interested and obsessed consumers (and pros for that matter) are sharing so much information with each other, it appears to me that the consumer applying these offsets is becoming much more commonplace.
The biggest benefits, from what I remember, is that skin tones should be much improved, reducing the "sunburned" look of faces. I think* green improvements are supposed to be mild, if even detectable.
The PDF is well written, but if it's too daunting, then don't do it. It is rather simple I think . . . but YMMV!