Two things bother me... First, if you got the talent, why do you need to cloud it with planned controversy or antics. Let you talent speak for you not your marketing plan.
Second, and specific to Adam's performance, is the reaction to those were taken aback from Adam and Hollywood. It's the typcial..."oh just lighten up." "What's the big deal." "he's couragous for expressing himself". It's so typical. If you don't like it your uptight and homophobic and you "just don't get it."