If you think that was fun and you have a computer and a few extra cables, you should try
this program. It will keep you entertained for days!
There is nothing wrong with measuring the whole system to see what your bass response is. The down side is that you have more to sort through to figure out how to improve your bass response.
If you measure the sub only first and match it against a low-pass curve you can first set up your sub properly and then play with the rest of the system to optimize the bass response.
Looking at your plot, the sub seems to do very well below 60Hz and looks to be well positioned in the room. Ideally you want a flat line across the whole spectrum, but you are currently missing up to 10db (thats a lot) in the 70-110 frequency range. Thats the range that gives you the bass slam/punch.
Looks like you are off to a good start. From here you could play with your crossover frequency (if its not limited to 80Hz) and positioning of the mains and/or sub to see if you can get any improvement in the above mentioned range.
P.S. whats the guitar in your avatar pic?