FWIW, I have experience with quite a few of the budget range of projectors, three of them being Sonys, and I would
never, ever buy a Sony again. It is not that they do not project a quality image, but that their warranties and support are lame, and their feature set is totally worthless compared to any other brands.
My worst problem with Sony (granted part of it was a problem with the dealer) was that we paid high dollar for an SXRD projector that nowhere said (in the box, the manual, reviews - nowhere!) that it had absolutely no negative vertical lens shift, and no keystone correction. The dealer knew our setup was a rear shelf one - we could not do a ceiling mount for structural reasons and still sold it to us. Then when we set it up we couldn't use it because of our shelf location. We tried to take it back and the dealer, after much fighting, they finally gave us over $3k in store credit which we have yet to use because they have gotten rid of all of their decent brands and only carry Sony for AV gear and we are set with our speakers already (they do sell Paradigm, but they hike up the MSRPs and "mark-down" to actual MSRP so that they can make uninformed people feel like they are getting a deal).
My current Sony PJ is fine most of the time, but sometimes I want to change the aspect ratio on some DVDs because they weren't properly encoded to begin with so the image is distorted, and the Sony won't let me do it unless I completely shut off upscaling. Every other projector has let me change AR if necessary, as they should.
Everyone has a right to like what they like though! Sorry about the rant.