Perhaps an excellent marketing ploy by Microsoft, but after buying my 360 Elite, wireless, add on, xbl membership hd ad on, I spent the same as I did on my 60GB ps3. So yes it has a lower intro price, but that adds up quickly. For the ps3 its a sort of wave effect. Sony needs the momentum of selling units to continue expensive development of exclusive games. These exclusive games then lead to the sale of more units, and so on. Right now Sony is still selling a good number of ps2s and they are using money from ps2 sales to try to boost the ps3. While sales were down last month, they have been rising pretty well. We will see in the next two years if ps3s increasing library can help sony catch up with microsoft. Im not going to sit here and debate about exclusive games, etc. Right now, my 360 is gathering alot of dust. The reasons I bought it: bioshock (now on ps3), halo, and gow. Something that hurts 360 is that almost every "exclusive" for 360 is also released on the pc and usually for cheaper, since they are designed on the same engine. Im spending more time playing my ps3 because of the wider variety of games, like LittleBigPlanet, MGS, Heavy Rain, etc. as opposed to 360s usually superior but limited FPS. Anyways the upcoming exclusives on ps3 to really watch for and may determine its success are Warhawk 2 (many dont know about warhawk but its the second fastest selling exclusive for ps3 besides resistance), resistance 3, killzone 2, white knight, new kindgom of hearts, new ratchet and clank, heavy rain, alot of rumors of new mgs, all but confirmed new twisted metal, littlebigplanet 2, MAG, gran turismo. On the other hand, it seems 360s exclusives are lacking. It lost Bioshock 2, and most of its exclusives fall under the same FPS genre. Time will tell I guess. I think one months sales are being read into too much.