Monster Cable's still going after me...
Wow! I’m amazed and encouraged by the passion about Monster Cable’s aggressive copyright/trademark stance..for most of 2 years, I thought I was somewhat alone in my dealings with MC. About 2 years ago they sent me a cease and desist letter asking that I: 1. Stop using the name “Monster Design Company” for the design firm I run, 2. Stop using the stylized “M” logo (that I designed, and looks about as close to their fat “M” logo as a cheetah looks to an elephant ((although they are both mammals?
)), and turn over the domain name, monsterdesignco.com that I had purchased. (um, OK, so let me get this strait, because I use the common name “Monster”, you want to inflict upon me, a sole proprietor, supporting my wife and two daughters, the laborious process of changing my business name and all the $$ and time that is entailed with that...?
In my business, I create logos and brands for people all the time, and one of the first things I do while discussing with them the brand name and direction for the identity, is recommend that they protect theses assets through the trademark or copyright process...I’m not opposed to the protection of intellectual property, but I would also never advise a company called “Widget Manufacturer” to protect themselves against all uses of the term “Widget” by other companies whose business is totally unrelated...it’s insane, manic, and semantically meaningless...only hurting the Widget Manufacturer’s reputation in the process, and does nothing to protect them against the use of the common term “Widget” in the future...they are swimming against the tide.
Luckily I have a client that happens to be an intellectual property attorney! We sent replies, etc, etc, but moving Monster Cable to just drop it!, has been a ridiculous waste of time and $$money – the time can be translated into experience (and a few good stories to friends), but I want the $$ back!. I’m thrilled for Monster Mini Golf, but I’m still defending MC’s trademark claims against me in a lawsuit so if MC has really changed its ways about going after small companies who use the term “Monster” I’m still waiting to see evidence of it. They are truly a company with to much $$, to much time, and stuck in the past. Will I ever buy a Monster Cable again in my life? Hell No! It seems like things are reaching a tipping point in terms of the buzz about this?? Does anyone else agree? Anyone else out there still being harassed by MC?