I saw one of these OLED's at Magnolia tonight...it was pretty damn cool for a 11" tv. Picture and colors looked outstanding, movement stayed very sharp on the screen, not sure if that's a benefit of it or of it just being small. But it was very cool, especially when you see how thin it is and the picture it can produce. We'll be there Saturday again, I told me wife about it and am going to make a point to show it to her, she'll probably just roll her eyes, but dammit, it's cool (technology)!