It's a different customer. They are looking for the style and the name in their living room. If these customers were really interested in high fidelity, they would have done more research than just walking in and purchasing it. I'm honestly not really worried about it.
We probably overpay for our clothing, which could be more stylish for less. We probably overpay for our glassware, our furniture, and so on. If we were interested in those things more, we'd probably spend the time to spend less and get more.... but we aren't... we just want something to suffice and give us a perception of quality and usability. The cost of searching out the best deal or best product in a price range for the things we aren't that interested in just doesn't pay off or isn't reasonable.
There is a Bose in every industry.