Phil, that looks nothing like the Panny. It doesn't even have multichannel analog outs. The menu looks like the BH200 as does the back panel. The front panel looks like a cleaner version of the BH200.
http://news.cnet.com/8301-17938_105-10004471-1.html
The spec sheet posted lists everything to be the same as the BH200 sans HD DVD playback. Internal decoding of DD+ and Dolby TrueHD but no DTS-HD? Check. AVC/BD-RE? Check. MP3 playback? Check. Same remote? Check.
Many of us are wondering if LG will add similar Netflix capabilities to the BH200. What is not clear is if the BD300 has the same excellent Marvell QDEO video processor that the BH200 and that $2200 Panasonic have. Hopefully, they didn't gimp that as well.