First reflection points. Side walls and ceiling. Use a mirror, flashlight/laser, ladder, and friend to determine those points.
Bass trapping. Particularly at the joining of boudaries. The corners make for good candidates. Generally, I read that the front wall gets the most benefit.
Lastly, its a general guideline/starting point, but for listener positioning, 38% is just that as far as room length. There can be slight variation room to room. 38% of 25 ft is 9.5 ft, either from front or back wall. Just FYI. I glanced at your setup, and I presume the pic size is ideal for location, so forget it. Hey, I setup my HT system with video first in mind, and audio second. I use a separate stereo for music listening.
Cheers, good luck. BTW, I think you will enjoy the tightening up the sound/image/presentation of adding treatments. It all helps.