Has anyone experienced this feature and does it really make a difference in the quality of video? I'm currently choosing between 2 sets, one of which doesn't have this feature but is larger. I will eventually get a BR player so I want my tv to be maximized for my viewing pleasure. I've researched it but all I really get is 1080p blah blah, 24 frames @ blah Hz. So what? Does it LOOK GOOD is the real question? Thanks for the info.