Plasma at $1500? Pioneer (720p) or Panasonic 42" (1080p)...problem solved
LCD at $1500? Sony Bravia XBR? err... how big did he want again? Samsung LCD's are well rated, too. At that price he could also look at Toshiba Regza's (probably one of the better deals as far as name brand non-Vizio/Olevia/Westinghouse/Sceptre/Emprex/etc., non-Philips displays), too.
Where do you live? Do you have a Fry's, Sam's Club, Costco, etc. near you?