I think you are way over stating the cost of a quality anamorphic setup. Yes, if you pay retail for an ISCOIII and motorized sled you can spend $10000, but excellent quality can be had for far less. Many new projectors offer the scalling modes needed built in, so this can be done without an external video processor. As for the lens it is possible to find the Panamorph UH380 for under $1800, and the newer UH480 for under $2500. Both of these lenses offer excellent focus and near zero chromatic aberration. And you do end up with a brighter picture with one of these lenses than with the zoom method. The UH380 passes 92% of the light to the screen. Combine that with a 33% increase in light output from the projector and you have a net gain of 22% to the screen. As far as ease of use, you can build your own manual sled for under $100. How hard is it to walk up to the projector and slide the lens out of the light path? That is less effort than having to adjust the zoom and lens shift every time you swap from 2.35:1 to 16:9 via the zooming method. But if using a manual sled is just not acceptable, a motorized sled can be found for under $2500. That still puts the total cost at less than $5000. Me, I spent less than $1300 on my anamorphic setup, and the results are excellent.
I would avoid forums in which $5,000 is 'reasonable' for the average person to spend on a anamorphic lens setup. The reality is that for 90% of the people looking for front projection, the $2,000 outlay for a 1080p projector tends to be about twice (or more) what their budget is. I don't come to this conclusion without several years of seeing both AVS and Projector Central's forums and seeing tons of people who just don't have a budget, but do want the best in HD results.
Keep in mind, I'm not explicitly against 2.35:1, I just think that it is a very pricey addition with a minimum typical cost for high quality gear that will maintain the overall image quality tending to run the cost, or more, of the projector itself...
and this, in my opinion (nothing more) is unacceptable to most people who actually do some research.
On the other hand, to the custom install side of the world, this represents a 100% increase in the hardware which is sold to a client and is a phenomenal boom to selling custom items which are incredibly pricey, and are not likely to go down in cost anytime soon.
I don't care how anyone chooses to spend their money, and those who are wise enough to do their homework, put in the research, and know exactly what they are getting themselves into, can get some great deals.
But most people who say they want 2.35:1 really don't fall into that category... they just want 2.35:1 and they want it cheap, so they compromise the optics, and they don't put a sled in place, and they lose out on pixel for pixel 1080p HD programming to stretch an image and then pincusion it through a poorly designed lens.
The flip side is (I believe), those who do actually hire (and pay) a custom installer and put out the cash for a decent projector and lens, which gives them a great final product, but sure as heck cost them a extra bundle of cash - which they likely could afford. They get a great experience.
The downside is those who see it and then try to emulate it on the cheap, and end up with a product that takes away from the overall possible experience... Maybe they never know it, but I wouldn't ever feel good about not warning people that it is often the case that cheap optics can be cruddy optics.
A few select do it very well themselves for not a lot of money, and my hat is off to them.