I have to second BMXTRIX on this. I suggest to my customers, and I'm a BB employee as well, is if they are torn between a lower end 1080p or a better quality 720p, get the 720p, that tv will more than likely outperform a low end 1080p that has nothing good going for it except the buzz stat of the moment. This, however, is a suggestion that I make only when these people are torn between two tvs of similar price and vastly different qualities. Now, if I were shopping for a tv at the moment, I would be looking for a 1080p. I sit farther than would be thought of as a useful distance to take advantage of 1080p, but I would look as better manufacturers, such as Pioneer or Sony, and their 1080p televisions are usually higher quality as well. I guess what I'm trying to say with my rambling is don't let this stat be the determining factor in your tv purchase, if you find a tv you really like and it happens to be 1080p pull the trigger, if it doesn't happen to be, pull the trigger. As much as audio is up to what
your ears hear, video is about what
you see in the tv. I hope this helps a little.
Mike
PS. I have a 720p 32" lcd tv about 13 feet from my viewing position and I do have a PS3, blu-rays still look amazing on it, not quite 1080p good from store demos, but at that distance, I don't think I'd notice the difference