Say that to the CEO when he exits his million dollar house to get in one of his ferraris.
Failed at pricing adequately their products
Succeded in marketing
Failed at telling the truth, failed at being an honest product, failed at quality, failed at providing value vs cost, failed at producing specs......I know plenty of people that exit their million dollar+ homes here in Miami, get into Ferraris, Lambos, etc, etc and produce honest products/services without pulling the wool over their clients eyes. So it all depends where one's ethics are, Dr. Bose apperently doesn't seem to worry about that, as long as he gets into his multi million dollar home from his Ferrari for a long restful sleep.
Ditto for Mr. Monster.