very true... but at the same time, blu ray has a better chance of overtaking SD DVD if the cost of the players, and the movies themselves are much lower. Price is probably the single most important aspect to the average consumer. My parents for instance would be willing to pay $100 for a hd player, they don't really care so much about blu ray or hd dvd, or the new audio formats, as they don't have the gear to support it. But they do have a Mirage/Denon 5.1 setup and a 42" HD display, and would love to have HD movies, but they aren't willing to pay a lot of money for it. With more and more people getting high def tv's every month, and with more HD programming available via satellite and cable, people are going to see how much better it really is, and will soon want the same level of picture quality on their dvd's, so if there is one format to choose from, and the price is right, it will be very easy for them to go out and pick up a new blu ray player, and they probably won't care if the player supports dts-hd or if it is capable of bitstreaming audio... they just want good picture quality and will be plenty happy with a core dts or dolby digital audio track. The economy will at some point get better and when it does people will be out to spend more money once again, and with a clear format war winner, there will be no confusion. As I said before, the only thing I can see being a viable replacement for optical discs at any time in the near future is downloadable content, and as was pointed out in a previous post by myself, America doesn't have the infrastructure to support that, so I think we will be using discs as our media for several years to come.
