Tom, I feel this is a little harsh. There are always two sides to an coin, the company side and the consumer side. There is a very good reason that Apple has taken this aggressive approach with AT&T at their side. Until this past June, Apple really had very little clout or credibility in the cellular world, so what better way than to partner with AT&T. Was AT&T the right choice? Maybe, maybe not, maybe they had little choice. But if you are in business with someone, you don’t scr_w them. If you do, you loose all credibility, and good luck finding another partner. Apple has entered into an arrangement with AT&T like it or not. Will they open up to other carriers in the future? Perhaps. But if Apple stood idly by while people unlocked their phones, and made no effort to discourage it, their partner would certainly be upset. There are ways to unlock the iPhone without bricking the thing, but it takes a little work. I feel that Apple is just posturing to make a stance, and support their partner.
Now for the consumer perspective… Choice is always a good thing. Competition keeps things competitive, and it our job to keep companies honest. We should speak up… and when we do good companies will respond. Apple had some negative press regarding the price drop of the iPhone, but they did respond. It looks like they are set to respond to consumer demands to have native software development for the iPhone as well. Back to my point, successful companies respond, sometimes later than we like, and with less than we would like, but the good ones still do.