I don't think there is a technical requirement for this at all.. That is the beauty of being able to adjust everything individually.. per channel. In my opinion its all up to the listener and personal preference.
I added in to my remote a page on my pronto that I can adjust my SMS-1 and change the bass on the fly.. I know at what settings my measurements are flat for the sub with all the other channels, and bump it up a few db's for normal listening, but then I have the ocasional habit of cranking the bass up for kicks.
Adding a db or 2 for the center channel is also helpful for dialog, or even sometimes I will tweak the 2k-3khz range up a couple of notches depending on the setup.
Try things out and see where your preferences are...