These guys are shopping for commercial and military deals... this is not consumer grade stuff.
Put one of these babies on a SR71, fly it over Iran at 50k feet, and in 1 minute of video you have a high-resoultion image of the entire country that you can take from cockpit to an analysts desk without conversion.
Similarly, you can use this kind of stuff for Geological and Geographic surveying activities. For example, the South Florida Water Management District (SFWMD) pays a fortune to have some commercial enterprise fly over the everglades to survey water flows and erosion. With something like this, they could lower costs 10-fold.