Well put Tom, marketers rule the world. Marketing is nothing more than smoke and mirrors and the goal: to make you unhappy with what you have, that's how you keep consumers consuming. Marketing majors are basically taught how to systematically varnish the truth, give them a set of specs and they'll turn them into a miracle. I believe, dollar for dollar, the best marketer is BOSE or rather who ever does their marketing, in house or an agency. This is a brand that eons ago put a relatively decent product, but lost their integrity, quality and self-respect along the way,all to chase the all mighty dollar at the expense of truth. And for marketing in general, how many of you find yourself reaching for a Coke, McDonalds, Burger King, Budweiser? Simple marketing, you know Coke isn't good for you and neither are fast food burgers, Bud is a question of taste, and yet billions eat this crap every year. Never has the old axiom been so proper: "A fool and his money soon part company." There is a solution, read and research before buying, caveat emptor!
