I already own the Toshiba A2, but I plan on Buying the A30 or A35 before Christmas. I really like my A2, much better than I expected, to be honest with you. I just recently purchased an HDTV for a room other than my main projection HT man cave, and I really want to have HD movies on it, as well. I thought about getting a PS3 so I could enjoy blueray as well, but it's just over kill since I own an XBox and a Wii, and there just aren't any games good enough to draw me over to the dark side. *laugh* Yeah, both my Wii and 360 are white. But I am not a console racist! I did buy a mostly black Sony TV, after all... Actually, I'd prefer is my 360 and Wii were black, as well. Electronics are just supposed to be black, so they can fade into the darkness when you turn the lights down!