I'd be happy if they basically just told me [within +/- 10%] what throughput I'll get with the cable in the box that I'm just about to buy .... This way, as a slightly educated consumer, then I'm not as likely to overbuy or [worse] underbuy the cable that I'm getting.
Of course I'm sure that most big businesses, esp. Monster, are hoping that I overbuy which is where the rub comes in ....
EDIT: Thanks for the link. That's actually one of the articles that I looked over that caused me to post here. My assumption being that this forum is likely more A/V saavy than AnandTech.