I really don't like milk chocolate, chocolate is to be enjoyed like a good beer or a fine wine, you don't guzzle it, but most people can't handle the "bitter" side of chocolate like they can't handle a full bodied wine or a deep dark beer. I hope this doesn't sound snobbish. These companies aren't looking for the best quality, they want a "product" at rock bottom production cost, pretty wrapper, and a homogenized "taste" that the average person can accept. Whenever a company calls their chocolate or car a product or an item you can be sure that the bean counters and the p.r. spin-makers are at it. By the way on a different tangent, I add bitter cocoa to my chile to give it another layer of flavor.