Prices drop fast.. I paid 399 for this a few weeks ago.
Note to those interested - I puchased mine with a new tv after reading great reviews on it. I possibly got a lemon, but at least once per movie, the dvd player will drop the audio when it switches chapters. I have to rewind to the start of the chapter for it to pick the audio up again. I plan on returning it and waiting until the newer models are reduced in price.