If still unsure, please search around the Internet for various opinions.
The bottom line remains that while there are standout products from individual manufacturers, historically Sharp and Sony have been putting forth the absolute best of the best on a very consistent basis for LCD quality overall. Similar to how Panasonic and Pioneer have really been ahead of the pack for plasma displays.
Yes, you might find a few that are 'as good' for the money, but unless you are flat out looking for a cheap display over a quality display, then those two (sony/sharp) are the way to go.
In my son's playroom... A 32" Olevia! It looks like garbage and neither he nor I complain - the price was right.