Andrew Jones has a good track record, with his coaxial speakers.
Now that systems are used with video as well as audio, which means human speech will be reproduced much more often than prior to this AV era.
In my view coaxial designs are going to excel in the reproduction of human speech, and are in many ways ideal for AV systems.
I chose SEAS coaxials which are made by SEAS under license from KEF for my AV room center, in my TL design. It is an absolutely superb center speaker, and actually just a really good speaker.
However, as Paul Klipsch pointed out years ago, there is the problem of equal reflection from around the main cone. This is going to result in some cancellation. Good design can minimize it, but it will surface to some degree. In my case there was a dip at 9 KHz, which was only just audible, but bugged me.
You can see the same issue in this KEF meta speaker.
That is very similar to what I encountered, but I recall my dip was slightly more pronounced. I have two of those coaxials in my center. Originally only the bass cone was used in the upper driver, as a fill driver for the variable BSC.
This bugged my so I designed a system that provided an Eq signal to the upper driver. I was not optimistic, but it worked like a charm. Sometimes you get lucky.
So it will be interesting to see what the FR of this driver looks like.
Going back to energized magnets like they did pre WWII is strange. As the speakers need to be plugged in to energize the speaker magnets, I would have thought it to be sensible just to make them active speakers.
It will be interesting to see how these measure.