Right, though I do care, not because of SINAD performance at all, but because I care about the design and build, such that I would like to see evidence that an amp might have superior quality that while will not result in audibly better sound quality, would indicate supremacy in terms of design and build.
Another factor is of course perceived reliability, and on that, I would put a lot more faith in the Bryston amp than I would on the Benchmark amp.
Regardless, SINAD alone, even if measured full audio bandwidth, mW to rated output, imo is only important on "all else being equal" basis, as long as it is high enough, such as >80 dB. (0.01%), that even a midrange AVR can do and based on Bryston class AB amps average range (based on many tests, they typically do <0.005%, or -86 dB) will put such an amp in the "transparent" category. So again, I only care for the reasons I mentioned, not because of perceived/audibly better sound quality.