Actually, it is a smart move as it was the first week of school for many and school shopping is now what is happening on the weekends. Many families will buy or rent it this weekend for sure.
“Superman” is in the black now and while it may perhaps squeak by six hundred million dollars world wide in theaters, it will not do the billion dollar business that only “Lilo & Stitch” achieved this summer.
Interestingly, while “Superman” did not fly as high as some had hoped, it outperformed every single Marvel movie released this year and that has not happened for a DC movie up against a Marvel movie in a very long time.