Look at the area near the speaker terminals- it will show the minimum load if A are used and a higher load per speaker if A+B are used- that means two things- it WAS designed to operate with both sets and the speaker switch puts the speakers in parallel. Some were designed to put the speakers in series and if only one pair is connected with the speaker selector in the A+B setting, no sound is produced. The series switch was more common in the 1970s. Also, most speakers before the 1990s showed 8 Ohms as the load- the minimum was almost never mentioned, nor was phase angle.
When were JBL considered 'East Coast'? The Lansing Manufacturing Company was founded in Los Angeles, so it would be odd to use 'East Coast' to describe the sound.
I'm not arguing about East Coast vs West Coast sound- in the '70s and '80s, we used those as a guide for customers when describing the sound when they would ask about various brands like AR, KLH, or others that were actually designed and produced around the East Coast. We also mentioned British, German, Scandanavian and brands from other countries as having a particular sound.
This said, I wouldn't recommend connecting two pairs of speakers to one receiver or integrated amp with two pairs of terminals without knowing the impedance or at least measuring the DC resistance.