Good to know you are still here. Volume 90, that is +10, any AVRs would likely be clipping, depending on the input level/contents/source players (for movies recorded to THX standards for sure), and CD, BR players and some streamers as well. The mystery though remain, you old AVR should behave similarly under such conditions.
Back to my question, did you (or at least accidentally) use the 4 ohm impedance setting on your new AVR? If I remember right, you did not do so on the AVR-2310 CI because it doesn't have that feature. As mentioned, the 4 ohm setting would likely reduce the rail voltage drastically so the 105 W rated amp section would be practically de-rated to 50 W or much less, into real 4 ohm speakers. In that case, at volume 90, the thing could (again, depending on the media contents and source players) have been clipping like crazy!!
If the new AVR sounds distorted even at volume 70, that is -10 to -12, then you might well happen to have a defective unit, especially if the 2310 sounded fine under the exact same conditions.