I would jump in and say that Netflix is a luxury movie item to add to one's list, like Prime Video..... etc.  Either you can afford it or not.  Or there is more competition with a lower price with commercials, for example.  We have Roku and there are apps for free movies with short commercials, that I have watched.  Yes, watching commercial free movies are the best, and have to pay for it.  
I will be keeping NetFlix, Prime, and Hulu, for what they are worth to me, and can afford.  I think over the past 2 years, many consumers are looking at their finances and determining, where they can or have to cut some Expenditures.  Netflix has been the big name for a long time and, perhaps their selections have run out?  I don't like weekly series, but my wife does.  
We have his and her's TV's to keep it simple........