The reality is that OLED simply would struggle in my family room. I had a plasma for years that I was reasonably happy with, but when I went to a LCD, the jump in brightness made it so much easier to watch and enjoy during the daytime. There are tons of homes like mine with large windows and nearby windows to their television screens that just can't be avoided. I do have a theater and projector for that stuff. But, I would really struggle to go to OLED in my family room, no matter how amazing it looks, because it simply isn't bright enough. I still REALLY want one, but will stick with LCD for the moment.
I also think that dynamic brightness really should make you squint a bit with HDR content. Normally though, a TV should be comfortably bright. If every single 'white' was enough to make your squint, then that's not an accurate TV at all.