Thanks so much for posting the links! That is always so helpful.
1). Is the sub output turned on for the receiver? By default most are set to SUB OFF new out of the box. Go through the receiver menus and make sure the sub out is active, the crossover is set, and the level is not less than zero.
2) the two sub jacks on the rear send the same signal. You don't need a second cord or splitter. A lot of guys just happen to use two subs and this makes it easier.
3) set the crossover on the back of the sub at the highest level, the volume at medium level, and the power switch to "on" instead of "auto" ... this is just for testing purposes.
Edit: 4) In addition to point #1, make sure also that your front speakers aren't set to "large" in the setup menus. I believe that tends to not send any signal to the sub, even if sub is turned on.