Where to start, where to start.....
"AE’s hand dipped 24k gold over copper"- chocolate is hand-dipped, so maybe this is how they make sure the midrange becomes 'chocolatey'.
"Both arrows facing speaker; produces natural frequency extension. (How we test)
Both arrows away speaker; produces deeper timber. (Increase warmth)"
OK, that means they have something in the cable that causes this and that's really BS. "Frequency extension"? Really?
"
TECHNICAL INNOVATIONS
- Proprietary Conductors, with equal distance and spacing, each transferring the signal with maximum RCL efficiency.
- Highly pure OCC copper removes grain boundaries that cause signal distortion.
- Low-D Fiber insulation, measuring at a 1.3 dielectric; decreasing electromagnetic interference while increasing the speed of transfer, VOP.
- Outer jacket allows the cable to be lighter and more flexible then extruded PVC. It looks great and serves a higher electrical purpose.
- Optimized signal flow is the cleanest path for electron resistance.
- Pure copper connectors are the same conductivity as source wire. Other metal combinations have displayed signal error.
“Rewiring your speakers will make you think twice about replacing them.”
Wow. Just wow.
* Industry Reference
audioenvy.com