Every lamp cord, zip cord, or speaker wire I've seen has some way to see or feel the difference between the two conductors.
- Insulation color, like red or black.
- Print on the insulation of one conductor, but not the other.
- Color of wire under clear insulation. One conductor is copper and the other is tinned, or silver-colored.
- One conductor has a thread in it, but not the other.
- Insulation on one conductor has one or several ridges molded on the surface. It can be easier to feel this with the edge of a finger nail than to see it.
When all else fails, use Verdinut's method. Hook up two speakers in stereo and listen. Then switch the wiring polarity on one of the speakers and listen again. When wires and speakers are hooked up with the same polarity, they will have good sounding bass. When you've got speakers hooked up with opposite polarity, they will sound like the bass is missing.