When SVS, ML/Paradigm, and others first released these apps I was joking to
@shadyJ that these apps are great, we can all stay up at night fretting over the precise settings, adjusting endlessly until we die of dehydration, lack of food, or lack of sleep. I think the apps do greatly simplify setup and I think they are something all subwoofer manufacturers should embrace. However, I also tend to think they make the ability to make constant adjustments too easy. I think you are getting at the idea that if setup right we shouldn’t need to adjust the subwoofer level or eq more than once.
Of course, the counter to that is that a lack of standardization in both movie and music productions leads to a circle of confusion in which the accurate reproduction is impossible to know. Movies and music can easily be mixed with too much or too little bass and adjustments may be needed. Toole talks about using tone controls for this, raising and lowering the sub is effectively the same thing and actually makes more sense for a surround system. Tone controls often only apply to the front L and R speakers. So as much as I would like to say that people should set it and forget it, there is a totally rational reason to need to adjust a subwoofer constantly.