Note that there is a link to the full press release in this link: https://www.manchestertimes.com/entertainment/national/samsung-and-harman-kardon-collaborate-to-provide-perfect-sound-in/article_60a86235-a0e7-54e3-be0f-6ed8946b91b1.html Of particular note: These new soundbars were largely developed by Samsung, with Harman Kardon certifying the audio quality through sophisticated sound quality testing. Hopefully they are doing this right, but it really seems like a long shot since it puts HK in an awkward "don't bite the hand that feeds you" position! But the idea of Samsung adopting HK as their "certification" agency is a pretty interesting tact!