1. So is this the first time it was done? If not, why the uproar now?
2. I still don't see a problem. If I'm identified as a conservative, it's likely that many of my "friends" on the Facebook are conservatives. So including my "friends" in their targeted audience seems like a reasonable call. Besides, all my "friends" clicked the same "I Accept" box that I did.
3. Where is the intrusion when I get an advertisement on the Facebook? Unless it has a picture of a pretty girl, I probably won't click on it anyway.
It is the price I'm willing to pay to see pictures of my friend's cute puppies.