The only KEF subwoofer I'd consider are their very newest ones, the Kube 12b, 10b, and 8b. That's only because they finally figured out how to make a reliable amp and combine that with a cool DSP. It was their LS50 Wireless speaker that finally did it. Like the LS50 Wireless the new subs have settings for open area, corner, and close wall proximity. And they're still relatively more money than SVS, Hsu Research, or Rythmik, who are the main ones to look at. I have a KEF Kube 10b on its way for use in my office, but never would have bought it unless I got a huge discount. (I did, it's second hand and used only a couple hours.)
The SVS SB12-NSD or (ported) PB12-NSD are good bargains. If you have room for a big ported sub like the PB12-NSD those are better for movies and still work great for music. For about than 20% more (due to shipping costs) than the PB12-NSD you could consider the Hsu Research
VTF-2 Mk5, as it should be a little better. The SVS is really close but shipping is included, both ways if you feel a need to ship it back. That's if you by direct from SVS though, and I don't know if you get their "Bill Of Rights" if buying through Amazon.