Yeah I got some serious audiophool vibes from that site. Remember, George Cardas makes super expensive snake oil cables. The other issue I have with the site is the guy immediately starts suggesting placement along the side walls so you can spread the speakers farther apart. Anybody who had a basic grasp on acoustics will tell you side wall placement is the worst option for multiple reasons. Secondly the author never stated exactly how much channel separation you needs and why this necessitates side wall placement. Its generally recognized the front left and right speakers should form an equilateral triangle, +- 8°. Unless one has placed their home theater in a walk in closet, most front walls are wide enough to accommodate this.
There are simple established rules for speaker/listening position placement, such as the 38% rule, equilateral triangle, etc., all have a mathematical basis. No voodoo required.
I've already done the measuring, I don't have any low frequency problems, I'm +-5dB from 23hz-200hz, the main issue I have is poor imaging from reflections, the left side of my system sound much more prominent than the right side. Adjusting trim settings doesn't help, because its a frequency problem with the left side of the room accenting the high end. Its the worst among the front L/R speakers. Measuring the frequency response of the front L/R speakers gives me a -+6dB response from 23-16khz at 1/3 octave smoothing. My room has hardwood floors and bare walls. I have a large window on the right side of the room that I haven't decided how to treat yet. Not a fan of blackout sound reducing curtains, may attach some panels to a board and make a removable treatment that I can hang in front if the window.
I will try to take some pictures and measurements and post back here.
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