I installed car audio systems for a long time and I should have caught the Rockford reference to see the OP has a GM. Once the car makers realized that they were leaving millions of dollars on the table, they had someone like Rockford Fosgate design the audio section in their head units (GM), Infinity to supply speakers and amplifiers- Chrysler) or Bose to design the amplifiers and speakers (GM, Nissan, etc) or eventually someone like Harmon to sell the system as Mark Levinson/JBL. VW has used Dynaudio in some of the optional systems in their upper line cars. Much of the equipment sold before about '94 (GM started using Rockford-Fosgate around that time), the aftermarket car audio industry volume was around $8Billion.
One thing the newly improved system designs included was brand-specific speakers, with odd impedance. GM used 6 Ohm speakers for a long time and before the dawn of higher output with floating ground amplifiers, they didn't even use a second wire- they just connected the speaker - to a tab that was riveted to the speaker frame and used the car body as the common. I have seen 10, 6, 4 and 2 Ohm speakers and sometimes, the OEM head unit was completely unable to deal with anything lower than the original speakers.
If this is a Chrysler/Infinity system from the early-late-'90s, the amplifier might be under the package tray (also called the 'rear deck') where the speakers are mounted. Nissan sometimes used a similar location, but they also hid it somewhere to the side.
I agree- some OEM systems do sound pretty decent. At this point, I would only replace damaged speakers and even then, I don't want to jump through any hoops to do it. I have a Chevy Astro and one speaker's surround fell apart- I hated everything about replacing it. I might replace the head unit with something that has a Bluetooth receiver built in- the one that plugs into the lighter is very flaky, but it actually sounds fairly un-crappy.