Actually, most speakers only a need a few watts to produce a lot of sound. If the speaker produces 85db at 1w into 8 ohms at 1 meter (typical for surround speakers), and sound level falls off at about 6db for every doubling of distance, at four meters (~13 feet, two doubles) you'd still get 85db from the speaker with ~16w, which is quite loud for a surround or elevation speaker. And more likely you're listening at a lower level and the speakers are closer. (Assuming 97db is required at 1 meter to get 85db at four meters. Amplifier power must double for each 3db increment in loudness, so 97db-85db = 12db, 12db/3db = 4, so four doubles in power = 2,4,8...16 watts.) And the real requirement is probably bursty and lower in power, and probably occurs on only a subset of the channels.
Personally, I think these seven channel super-amps are overkill, but that's just me.