This is making the rounds of the internet. I watched the video. I don't care for the Pats so I only watched a few plays of the game. Tragically, I missed this play.
I love how the ref is looking at the "item" with a look of "What do I do with this? and how do I get it off the field without touching it?"
Now if the NFL really cared about ratings, they would stop scheduling sucky games in London, and on Sunday and Monday nights. Or just put more sex toys on the field.