Sounds like A/V...
You're on the right track, Irv. Whatever you and your wife spend on the kids, just make sure they realize how much things cost and if they are getting value. If they had to work for the money, would they fork over the cash? It's not a sin to spend big on such things...but it is not to appreciate it. (In my book anyway)
Not to rub it in but, for the record, my wife spent $200 so far on back to school clothes for my soon to be 14 year old son. He picked out everything... All name brand... Nike, Under Armor, Adidas... One pair of Sneakers ($60), Four pairs of shorts, Five t-shirts and a six pack of socks. Still need to get gym clothes, school supplies and some pants for when Pennsylvania gets a little colder. (he probably wont wear them...
) oh yea, a winter coat (read hoodie) since he's about 4" taller than last winter.
I agree with John, for the most part, on waiting to see what the other kids are wearing...