The local VFW has a monthly Turkey Shoot. (Best shooting score wins a frozen turkey.)
About once a year some enlightened individual writes the local papers.
They are outraged and wanting to know, "Why in this day and age are people shooting innocent turkeys for sport?"
As for "These people vote."
Oh yes, it's Government 101.
Get the flock whipped into a frenzy over an emotional hot button issue.
Then separate them from their money.