Re: PSA's new drivers, I'd say they're a pretty big deal based on the data from their site. Tom has mentioned he's looking to get an XV15se measured by Josh sooner rather than later, so that will give us a good idea of just how big an improvement they are.
As far as who uses the "best" drivers, it's not really something I'd spend a lot of time worrying about. In the end, it always comes down to the sum of the parts and how well they're optimized to work together. Of course, an easy answer would be a custom shop like Funk or Salk since they'll use whatever driver you want.